Will it draw hot chicks?

"Will it draw hot chicks?" is the opening line from the Strib article (via Greater Greater Washington) For new rapid bus lines, much is riding on image

The article contains a good discussion of branding BRT vs. LRT, and the "attractive young female" factor. The key of course is investing enough in buses that people (attractive and ugly, female and male, young and old) have some confidence in the system, like for instance, knowing which buses stop (and when, and where they are going, and how much it costs) at a bus stop (still a mystery in the Twin Cities if you don't have a printed schedule with you or internet access).

No one will try transit without some introductory information. Bus stops are ideal places to provide that information, but the transit agency does not prioritize this. The example of London's buses should be reviewed.