How to Get More Bicyclists on the Road

From SciAm: How to Get More Bicyclists on the Road

To boost urban bicycling, figure out what women want ....

In the U.S., men's cycling trips surpass women's by at least 2:1. This ratio stands in marked contrast to cycling in European countries, where urban biking is a way of life and draws about as many women as men--sometimes more. In the Netherlands, where 27 percent of all trips are made by bike, 55 percent of all riders are women. In Germany 12 percent of all trips are on bikes, 49 percent of which are made by women.